Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

Pengaruh Kualitas Produk, Promosi Penjualan , Persepsi Harga Terhadap Kepercayaan Dan Dampaknya Pada Keputusan Pembelian Di Qonita Property Depok

Humam (Universitas Nasional Sekolah Magister)
Rahayu Lestari (Universitas Nasional Sekolah Magister)
Andini Nurwulandari (Universitas Nasional Sekolah Magister)

Article Info

Publish Date
20 Feb 2022

Abstract

benefits. Based on this concept, consumer knowledge is closely related to the discussion of attitudes because consumer knowledge is consumer trust. The purpose of this study was to determine the extent to which product quality, sales promotion, and price perception applied at Qonita Property affect trust informing purchasing decisions. The analytical method used is descriptive analysis to analyze the data in this study. In this study, there are 21 indicators, with a minimum sample of 105 respondents. The results of this study indicate that product quality, sales promotion, and price perception have a positive effect on trust and purchasing decisions at Qonita Property Depok.

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Journal Info
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Website

Abbrev

fairvalue

Publisher

Institut Manajemen Koperasi Indonesia

Subject

Economics, Econometrics & Finance

Description

The Aim of this Fair Value : jurnal Ilmiah Akuntansi dan Keuangan is the media for scientific studies resulting from research, thoughts and critical-analysis studies on accounting, financial, Cooperative and SMEs issues in Indonesia and southeast asia especially and also in the world. The intended ...