Journal of Law, Poliitic and Humanities
Vol. 1 No. 2 (2021): (JLPH) Journal of Law, Politic and Humanities (February 2021)

Online Shopping Behavior Model: Determining the Factors Affecting Repurchase Intention

Reski Nofrialdi (University of Ekasakti Padang, Indonesia)
Melli Herfina (Akademi Akuntansi Indonesia Padang)

Article Info

Publish Date
10 Feb 2021

Abstract

The growth of digital marketing technology is increasingly being used by e-commerce players in offering each particular product or service. The convenience and perceived benefits in the context of online shopping behavior create new competitors that are increasingly innovative and competitive. This phenomenon is important to study and analyze the dominant factors in influencing repurchase intention, because e-commerce players make repurchase intention factor a determining factor in business continuity. The results of the study and analysis of various relevant literature, the researcher proposes a model that can be used as a reference to build an empirical model, namely repurchase intention built by e-risk, e-trust, and rating review.

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Journal Info
Journal of Law, Poliitic and Humanities
Website

Abbrev

JLPH

Publisher

Dinasti Research

Subject

Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal of Law, Poliitic and Humanities is a research journal in Law, Humanities and Politics published since 2020 by the Dinasti Research. This journal aims to disseminate research results to academics, practitioners, students, and other parties who are interested in the fields of Law, Humanities ...