Journal of Law, Poliitic and Humanities
Vol. 2 No. 2 (2022): (JLPH) Journal of Law, Politic and Humanities (February 2022)

Relationship of Purchase Interest, Price and Purchase Decisions to IMEI Policy (Literature Review Study)

Farhan Saputra (Undergraduate Student of Economic and Business Faculty, Universitas Bhayangkara Jakarta Raya)
M Ridho Mahaputra (Student of Economic and Business Faculty, Universitas Mercu Buana, Jakarta, Indonesia)

Article Info

Publish Date
02 Feb 2022

Abstract

The Literature Review article on the Relationship of Buying Interest, Price and Purchase Decision to IMEI Policy is a scientific article that aims to build research hypotheses regarding the influence between variables used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar and sourced from other academic online media and uses Mendeley as a bibliography reference. The results of this Literature Review article are: 1) Buying Interest is related to IMEI Policy; 2) Price is related to IMEI Policy; and 3) Purchase Decision related to IMEI Policy. Apart from the 3 independent variables related to the dependent variable, there are other factors, namely Brand Image, Sales and Promotion.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
526.261 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of Law, Poliitic and Humanities
Website

Abbrev

JLPH

Publisher

Dinasti Research

Subject

Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal of Law, Poliitic and Humanities is a research journal in Law, Humanities and Politics published since 2020 by the Dinasti Research. This journal aims to disseminate research results to academics, practitioners, students, and other parties who are interested in the fields of Law, Humanities ...