ASEAN Marketing Journal
Vol. 3, No. 1

Customer Value, Satisfaction and Behavioral Intentions: the Effects of Consumer Search Behavior

Wahyuningsih, Wahyuningsih (Unknown)

Article Info

Publish Date
29 Nov 2021

Abstract

This study develops and tests an integrative model to examine the relationships among customer value, satisfaction and behavioral intentions based upon a typology of consumer search behaviors. The model was tested using surveyed data from 546 customers of car insurance in Melbourne, Australia. The findings demonstrate that each type of consumer (passive, rational-active, relational-dependent), performs differently on the relationships among customer value, satisfaction, and behavioral intentions. The identification of value, satisfaction, and behavioral intentions within each search behavior allows managers to deliver optimal value and satisfaction to their consumers.

Copyrights © 2021




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Journal Info
ASEAN Marketing Journal
Website

Abbrev

publication:amj

Publisher

Universitas Indonesia

Subject

Social Sciences

Description

ASEAN Marketing Journal (AMJ) is dedicated to exploring, disseminating and discussing the latest issues and developments of marketing, particularly those related or relevant to the advancement of marketing in South East Asia and beyond. The mission of the editorial board of AMJ is to present the ...