ASEAN Marketing Journal
Vol. 6, No. 2

The Use of Travel Guidebooks by Tourist Visiting Yogyakarta

Putri, Gabriela Intani (Unknown)
Dewi, Ike Janita (Unknown)

Article Info

Publish Date
29 Nov 2021

Abstract

This research aims to know to what extend tourist use travel guidebooks for their visit to Yogyakarta, as one of tourism destination in Indonesia. This research was conducted by taking tourist who has been to or during their visit to Yogyakarta. Qualitative interviews with three travel experts precede this research in order to gather the purpose of using travel guidebooks by tourist visiting Yogyakarta. The results are 31 purposes of using travel guidebooks. After conducting factor analysis and reliability tests, seven factors comprising 26 statements were extracted which are: functional needs, forward-looking needs, learning needs, autonomy needs, tension reduction needs, security needs, and objectification needs.

Copyrights © 2021




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Journal Info
ASEAN Marketing Journal
Website

Abbrev

publication:amj

Publisher

Universitas Indonesia

Subject

Social Sciences

Description

ASEAN Marketing Journal (AMJ) is dedicated to exploring, disseminating and discussing the latest issues and developments of marketing, particularly those related or relevant to the advancement of marketing in South East Asia and beyond. The mission of the editorial board of AMJ is to present the ...