ASEAN Marketing Journal
Vol. 7, No. 1

The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program

Sukoco, Badri Munir (Unknown)
Lai, Meng-Kuan (Unknown)
Weng, Wan-Jou (Unknown)

Article Info

Publish Date
29 Nov 2021

Abstract

The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program

Copyrights © 2021




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Journal Info
ASEAN Marketing Journal
Website

Abbrev

publication:amj

Publisher

Universitas Indonesia

Subject

Social Sciences

Description

ASEAN Marketing Journal (AMJ) is dedicated to exploring, disseminating and discussing the latest issues and developments of marketing, particularly those related or relevant to the advancement of marketing in South East Asia and beyond. The mission of the editorial board of AMJ is to present the ...