International Journal of Accounting & Finance in Asia Pasific
Vol 5, No 1 (2022): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February

Factors Influencing Consumer Buying Behavior in Uniqlo Retail Store

Merry C. N. Rumagit (Universitas Negeri Manado)
Aarti Sharma (IMS Engineering College)
Antonette Angelle (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Annie Ke Ching Nik (Universiti Sains Malaysia)
Azman bin Bachotan (Universiti Sains Malaysia)
Shiqi Bian (Universiti Sains Malaysia)
Christovel Pelealu (Universitas Negeri Manado)

Article Info

Publish Date
21 Feb 2022

Abstract

The purposes of this study are to study the factors influencing consumers' purchasing behavior in Uniqlo, find determinants of consumers' purchasing behavior, and understand consumers' views on the various factors. The marketing idea is consumer-oriented, with a focus on the consumer rather than the product. We distributed a survey questionnaire to 100 Uniqlo consumers to collect data. The results show that consumers' purchasing behavior in Uniqlo is affected by psychological, personal, social, and cultural factors. The combination of these factors helps the consumer to make further purchasing decisions. Additional findings also provide specific features to improve Uniqlo's chances of enhancing customer satisfaction and suggestions for future development.

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Journal Info
International Journal of Accounting & Finance in Asia Pasific
Website

Abbrev

IJAFAP

Publisher

AIBPM Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

IJAFAP aims to feature narrative, theoretical, and empirical-based research articles within the abovementioned fields. The journal welcomes articles relating to the current issues of financial decision making as well as its impact on society. IJAFAP carries out the mission to feature narrative, ...