Journal of International Conference Proceedings
Vol 3, No 2 (2020): Proceedings of the 7th International Conference of Project Management (ICPM) Man

Development of Business Management and Marketing of Handy Crafts Products Based on Online Marketing Partnership Strategy

Prihandoko Prihandoko (Gunadarma University)
Dyah Mieta Setyawati (Gunadarma University)
Sigit Widiyanto (Gunadarma University)

Article Info

Publish Date
19 Oct 2020

Abstract

The rapid growth of information technology and the emergence of marketplace open a lot opportunities to the micro-entrepreneurs. The purpose of this study is to assist an actor of micro-entrepreneur in dealing with broader and massive marketing effort through digital platform. Ngasti Shop is one of the micro-entrepreneur business that needs to broaden its markets. The study conducted a counselling and discussion with the owner in the development of business management and product marketing. An online shop has been created in one of the big marketplaces in the country. A good result was received, that the order of souvenirs in Ngasti Shop is increasing. It means that the use of digital platform for product marketing is valuable and urgently needed.

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Journal Info
Journal of International Conference Proceedings
Website

Abbrev

JICP

Publisher

AIBPM Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...