Journal of International Conference Proceedings
Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project

The Influence of Perceived Value on Destination Image (Survey at Bair Island Tourist Destination)

Fentje Salhuteru (Politeknik Negeri Ambon)
Dady Mairuhu (Politeknik Negeri Ambon)
Sammy Saptenno (Politeknik Negeri Ambon)
Naddynda PN (Universitas Pattimura)
Dian Utami Sutiksno (Politeknik Negeri Ambon)

Article Info

Publish Date
15 Nov 2021

Abstract

Maritime tourism is a leading sector. However, tourist visits fluctuate. Variables that are suspected to be the cause of the fluctuating number of visits are because they have not been able to create perceived value, and the destination image is not optimal. The purpose of this study is to determine the effect of perceived value on destination image in the tourist destination of Bair Island. The type of research used is descriptive and verification. The survey was conducted using a questionnaire to 223 respondents (tourists) who are currently and have traveled to Bair Island. With a SEM (structural equation model) analysis tool using the lisrel program. The results of the descriptive research show that the destination image that they have is only good. While the results of the verification research show that the variables studied have a significant effect.

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Journal Info
Journal of International Conference Proceedings
Website

Abbrev

JICP

Publisher

AIBPM Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...