Journal of International Conference Proceedings
Vol 5, No 2 (2022): BEFIC Conference Proceeding

Building Customer Satisfaction Through Promotion And Service Quality To Gojek Service Users In Medan

Asrizal Efendy Nasution (Universitas Muhammadiyah Sumatera Utara)
Imam Syahputra (Universitas Muhammadiyah Sumatera Utara)

Article Info

Publish Date
01 Aug 2022

Abstract

This study aims to determine and analyze the effect of promotion and service quality on customer satisfaction of Gojek service users in Medan. The population in this study were all economic and business students at the University of Muhammadiyah Sumatra Utara. Sampling used a purposive sampling technique with an accidental sampling approach, namely anyone who coincidentally met and had used the services of Gojek more than 2 times with a total sample of 100 respondents. The data analysis technique used multiple linear regression analysis, partial and simultaneous hypothesis testing and the coefficient of determination. The results showed that the variables of promotion and service quality, either partially or simultaneously, had a positive and significant influence on customer satisfaction using Gojek services for students of the Faculty of Economics and Business, University of Muhammadiyah Sumatera Utara Medan. Keywords: Promotion, Service Quality, Customer Satisfaction

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Journal Info
Journal of International Conference Proceedings
Website

Abbrev

JICP

Publisher

AIBPM Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...