JOURNAL OF APPLIED ACCOUNTING AND TAXATION
Vol 7 No 1 (2022): Journal of Applied Accounting and Taxation (JAAT)

Pengaruh Perceived of Risk, Enjoyment, Social Influence, Trust, Quality of Website, dan Online Advertisment Terhadap Perilaku Belanja Online Mahasiswa

Yulin Puspita Sari (Politeknik Negeri Batam)
Mega Mayasari (Politeknik Negeri Batam)

Article Info

Publish Date
31 Mar 2022

Abstract

The study examines the effect of perceived risk, enjoyment, social influence, trust, quality of the website, and online advertisement on students' online shopping behavior. The research sample was 104 students majoring in Business Management at the Batam State Polytechnic. The sampling technique used was purposive sampling. This research method is quantitative. Data collection techniques using a survey with a questionnaire. Analysis of research data using multiple regression. The results of this study indicate that enjoyment and trust factors significantly affect students' online shopping behavior. In contrast, the perceived risk, social influence, quality of the website, and online advertising factors have no significant effect on students' online shopping behavior.

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Journal Info
JOURNAL OF APPLIED ACCOUNTING AND TAXATION
Website

Abbrev

JAAT

Publisher

Politeknik Negeri Batam

Subject

Economics, Econometrics & Finance

Description

Journal of Applied Accounting and Taxation (JAAT) is a journal published by Politeknik Negeri Batam. The journal is predominantly devoted to applied accounting, taxation, and finance with special focus on industries problem solving. JAAT publish quality articles based on empirical research, ...