ABDIMAS: Jurnal Pengabdian Masyarakat
Vol. 5 No. 2 (2022): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat

Digital Advertising Content Training for Traditional Herbal Medicine SMEs

Ihtiari Prastyaningrum (Universitas PGRI Madiun)
Denny Hardyanto (Dosen Program Studi Pendidikan Teknik Elektro Universitas PGRI Madiun)
Prabakti Endramawan (Dosen Program Studi Pendidikan Teknik Elektro Universitas PGRI Madiun)
Defit Prastyo (Mahasiswa Program Studi Pendidikan Teknik Elektro Universitas PGRI Madiun)
Filipus Yubeleo Dari Pratama (Mahasiswa Program Studi Pendidikan Teknik Elektro Universitas PGRI Madiun)



Article Info

Publish Date
30 Oct 2022

Abstract

The existence of SMEs is currently expected to be able to boost the country's economy. The increasing number of SMEs can make a very good contribution to improving the country's economy. Along with current technological developments, SMEs are also required to be able to take advantage of the existence of information technology in every business activity carried out. Both production and distribution activities. This is so that the business they run can continue to survive and thrive amid fairly tight competition. One of the capabilities of using information technology that is currently mandatory for business actors is the ability to use digital marketing. Digital marketing is a digital marketing method that utilizes internet technology. One of the SMEs currently being developed is the Traditional Herbal SMEs in Joketro Village, Parang Magetan District. This digital marketing training for herbal medicine business players is intended so that joketro traditional herbal medicine can reach further markets. If the results of herbal medicine marketing are increasing, the income of herbal medicine business actors will also increase automatically. From the implementation of the training activities, the number of participants who can create good advertising content has also increased before and after the training

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Journal Info

Abbrev

ABDIMAS

Publisher

Subject

Description

ABDIMAS merupakan jurnal yang diterbitkan oleh Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Tasikmalaya. Jurnal ABDIMAS mewadahi publikasi hasil kegiatan Pengabdian Masyarakat yang dilaksanakan oleh Dosen-Dosen sebagai bentuk manifestasi Tri Darma Perguruan Tinggi. Jurnal ...