Kata Kita: Journal of Language, Literature, and Teaching
Vol 6, No 2 (2018)

The Perception of Petra Christian University Students Towards the Connection Between “Converse” Brand and Its “Proud to Be” Statement on Its T-Shirt Line

Samuelita Dayu Maharani (Petra Christian University Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo Surabaya)

Article Info

Publish Date
16 Nov 2018

Abstract

This thesis mainly deals with the theory of perception and decoding process to observe how Petra Christian University students perceive the connection between Converse brand and the use of  language in one of its T-shirt products, “Proud to be”. From the analysis, the researcher found out that the students could draw a line between the brand and its statement on its T-shirt design. This means that “Proud to be” statement is considered a success as a code to express the company’s message to its consumers and suits the brand personality of Converse. In conclusion, the language used in product design is able to communicate the brand personality. 

Copyrights © 2018




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Journal Info
Kata Kita: Journal of Language, Literature, and Teaching
Website

Abbrev

sastra-inggris

Publisher

Universitas Kristen Petra Surabaya

Subject

Languange, Linguistic, Communication & Media

Description

Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus ...