Journal AL-MUDARRIS
Vol 5, No 2 (2022): edisi OKTOBER

Ilocution Speaking Action in Advertising Persuasion Discourse on Spotify/TINDAK TUTUR ILOKUSI DALAM WACANA PERSUASI IKLAN DI SPOTIFY

Fina Nabilah Layaliya (Universitas Negeri Semarang, Semarang, Indonesia)
Bernadus Wahyudi Joko Santoso (Universitas Negeri Semarang, Semarang, Indonesia)

Article Info

Publish Date
31 Oct 2022

Abstract

One example of the use of language is in advertising. In advertising, the use of language is an important aspect for the success of advertising. Sentences in advertising language can be included in the study of speech acts. Speech acts are related to discourse because in their complete form, discourse can be in the form of text, both written and spoken. Therefore, in examining Spotify's advertising discourse, speech act analysis can be used as a knife of study. This study uses a qualitative approach and is a qualitative descriptive study. In collecting data, the method used in this research is the method of listening. The basic technique used is the tapping technique and the next technique is the note-taking technique. While at the data analysis stage using the equivalent method. In the matching method, the technique used is the Determining Element Sorting (PUP) technique.

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Journal Info
Journal AL-MUDARRIS
Website

Abbrev

al-mudarris

Publisher

STAI Ma'had Aly Al-Hikam Malang

Subject

Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

AL-MUDARRIS: adalah jurnal ilmiah yang berkala dan diterbitkan oleh Program Studi Pendidikan Guru Madrasah Ibtidaiyah (PGMI) (ISSN online 2620-4355 dan print ISSN 2620-5831) Sekolah Tinggi Agama Islam (STAI) Ma'had Aly Al-Hikam Malang. Jurnal ini dikhususkan untuk mengkaji strategi pembelajaran, ...