Transformatif: Ekonomi, Bisnis dan Kewirausahaan
Vol 8 No 2 (2019): Vol VIII No 2 Mei 2019

PENGARUH KONSEP HANDS-ON DISPLAY TOKO TERHADAP STORE REPATRONAGE INTENTIONS (STUDI KASUS PADA KONSUMEN TOKO SEVEN MART WAINGAPU)

Rambu Yetti Kalaway (Universitas Kristen Wira Wacana Sumba)
Anderias Kopa Rehi (Unknown)

Article Info

Publish Date
09 Jul 2019

Abstract

Hands-on display concept is described by visual communication, store layout, and store display variables. This research focus is to see the implementation of hands-on display on store and the impact to store repatronage intentions. Seven Mart store is used as a research object. Data collection technique use likert scale questionnaire and with purposive sampling method resulted 100 respondents who ever shopped in Seven Mart store. The result shows that there is positive and significant influence between hands-on display on store repatronage intentions.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Transformatif: Ekonomi, Bisnis dan Kewirausahaan
Website

Abbrev

transformatif

Publisher

Universitas Kristen Wira Wacana Sumba

Subject

Economics, Econometrics & Finance

Description

Transformatif adalah jurnal Ekonomi, Bisnis dan Kewirausahaan Universitas Kristen Wira Wacana Sumba yang dipublikasikan secara berkala (dua kali setahun) dengan tujuan utama untuk mendiseminasi artikel ilmiah dalam bidang ekonomi dan bisnis. Transformatif merupakan wadah bagi komunitas akademik ...