JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Vol 1 No 2 (2022): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)

PENGARUH EXPERIENTIAL MARKETING TERHADAP REPEAT PURCHASE INTENTION PADA SEKTOR PARIWISATA BANDUNG (SURVEY PADA WISATAWAN YANG BERKUNJUNG KE KOTA BANDUNG) .

Nirwani, Ayulia (Unknown)
Azizah, Nur (Unknown)
Rahmi, Sophia (Unknown)
Fauzany, Riffa (Unknown)
Susanti, Susanti (Unknown)

Article Info

Publish Date
15 Sep 2022

Abstract

Impact of Experiential Marketing experienced by tourists who visit Bandung which is based on the terms of Sense , Feel , Think , Act and Relate and their influences on Repeat Purchase Intention. This study was descriptive research. The results of this study suggest that repeat purchase intention can be enhanced by providing good experience in the form of sense, feel , think, act and relate. It was in order to create satisfaction on tourists who visit Bandung.

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Journal Info
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Website

Abbrev

EKO-BISMA

Publisher

ABISATYA DINAMIKA ISWARA PUBLISHING

Subject

Economics, Econometrics & Finance

Description

Marketing Management, Human Resource Management Financial Management, Operation Management, Strategic Management, Supply Chain Management, Leadership, Quality And Innovation Management, Entrepreneurship, Hotel and Turism, Public Relations, Business Economic, E-Business, International Business, ...