<![CDATA[Abstract — Students need transportation to get to campus or other locations. The transportation needed is transportation that is safe, comfortable, and can access the destination in a short time. Traffic access to Padang State University is a heavy traffic lane, so it often experiences congestion. So transportation that can solve the problem is needed. Many types of transportation services are available in Padang City, but for certain locations it cannot be reached by using one transportation service, resulting in time and cost inefficiency. Goride is a Gojek service which is a two-wheeled vehicle transportation service, so its use can shorten travel time in the middle of a traffic jam. This type of research is applied research with primary data obtained from distributing online questionnaires consisting of 36 questions. The number of respondents was 90 students of Mathematics, Faculty of Mathematics and Natural Sciences at the State University of Padang, who had used the services of Goride at least twice. Basedion the results of the studys, two factors were found to influence it. The first factor is built by product, price, promotion, place and time, human, and process variables. The second factor is built by the variables of physical facilities and customer service. Keywords — Factor Analysis, Goride Online Transportations, Decision Factor]]>
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