Business and Entrepreneurial Review
Vol. 11 No. 2 (2012): Volume 11, Number 2, April 2012

NEW VENTURES CREATION AND JUSTIFICATION IN A GLOBAL CONTEXT

Muhammad Gita Indrawan (Universitas International Batam)

Article Info

Publish Date
09 Jul 2017

Abstract

We argue that creating novel ventures consists of inductive analogical or metaphorical reasoning, which generates a platform for the creation and commercialization of novel ventures andfacilities the comprehension and justification of a vent lire. We argue that such inductive reasoning is shaped by two determinants (the applicability of prior entrepreneurial experience and the motivation to resolve uncertainly and acquire legitimacy) that interrelate to predict and explain pattern of analogical and metaphorical reasoning by which novice and experienced entrepreneurs construct meaning for themselves as well as others in the early stages of creating a venture

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Journal Info
Business and Entrepreneurial Review
Website

Abbrev

ber

Publisher

Universitas Trisakti

Subject

Decision Sciences, Operations Research & Management

Description

Business and Entrepreneurial Review is published by Program Pascasarjana Universitas Trisakti. The editorial receives general writing, management and entrepreneurship areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing ...