Media Ekonomi
Vol. 19 No. 3 (2011)

HUBUNGAN ANTARA SIKAP KONSUMEN DAN NORMA SUBJEKTIF DENGAN MINAT NASABAH UNTUK BERTRANSAKSI LOGAM MULIA DI PEGADAIAN SYARIAH (STUDI KASUS : PEGADAIAN SYARIAH CABANG KRAMAT RAYA, JAKARTA )

Nindya Astrini (Unknown)



Article Info

Publish Date
03 Nov 2017

Abstract

The purpose of this study was to determine whether the belief factor, the evaluation results, subjective norm and motivation have a correlation consumer interest in “logam mulia” sharia pawnshop transaction. Analytical techniques used in this study is correlation. Samples used in this study as many as 91 respondents. The results of this study showed that consumer interest to conduct transactions in “logam mulia” sharia pawnshop transaction is not related to his conviction, while the evaluation of results, subjective norms, and motivation have a positive relationship with consumer interest in “logam mulia” sharia pawnshop transaction.Keywords : Consumer confidence, Evaluation of results, Subjective norms, Motivation, The consumer’s interest.

Copyrights © 2011






Journal Info

Abbrev

medek

Publisher

Subject

Economics, Econometrics & Finance

Description

Media Ekonomi is published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB) Universitas Trisakti. Since 2002, three times a year, (April, August, and December). This journal was accredited by Dikti of 2005-2008, and start from 2016, we change the publication frequency to twice a year (April ...