Jurnal Manajemen Bisnis
Vol 18 No 4 (2021)

Peran E-Commerce Dalam Pengoperasian UMKM di Masa Pandemi Covid-19

Mela Fitri Andini (Universitas Diponegoro)
Fadiyah Sefia Nafiza (Universitas Diponegoro)
Luiz Fernando (Universitas Diponegoro)
Nugia Dwi Yunita (Universitas Diponegoro)

Article Info

Publish Date
31 Oct 2021

Abstract

This study aims to determine the role of increasing the income factors in e-commerce MSME on the operation of MSMEs during the Covid-19 pandemic. The method used in this research is quantitative. In this method, researchers distribute online questionnaires to 100 more respondents who are MSME owners, especially those who usemedia e-commerce in their business operations. The results of the research conducted showed that most of the MSME actors who were respondents in this study experienced an increase in their income level which was directly proportional to the development of their business operation process as seen by the increase and development of online sales through e-commerce during the Covid-19 pandemic

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Journal Info
Jurnal Manajemen Bisnis
Website

Abbrev

magister-manajemen

Publisher

Universitas Pendidikan Nasional

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur ...