Indonesian Journal of Law and Economics Review
Vol 16 (2022): August

The Influence of Brand Trust, Brand Affect, Service Quality on Purchase Decisions at Rooster Coffee Sidoarjo

Rachmat Julianto (Universitas Muhammadiyah Sidoarjo)
Lilik Indayani (Universitas Muhammadiyah Sidoarjo)

Article Info

Publish Date
31 Aug 2022

Abstract

This study aims to determine the effect of Brand Trust, Brand Affect and Service Quality on Purchase Decisions at Rooster Coffee Sidoarjo. This research is a descriptive study using quantitative methods. data retrieval technique is by distributing questionnaires to consumers who have visited Rooster Coffee as many as 100 respondents. The analysis technique used in this study is multiple linear regression using SPSS version 22 for windows. The results of this study indicate that the Brand Trust variable affects purchasing decisions, the Brand Affect variable affects purchasing decisions and the Service Quality variable affects purchasing decisions on Rooster. Coffee Sidoarjo.

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Journal Info
Indonesian Journal of Law and Economics Review
Website

Abbrev

ijler

Publisher

Universitas Muhammadiyah Sidoarjo

Subject

Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Description

Indonesian Journal of Law and Economics Review (IJLER) is published by Universitas Muhammadiyah Sidoarjo four times a year. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of ...