Indonesian Journal of Law and Economics Review
Vol 16 (2022): August

The Influence of Digital Marketing, Brand Awareness, and Word of Mouth on Purchase Decisions

Berlina Andrianti (Universitas Muhammadiyah Sidoarjo)
Mas Oetardjo (Universitas Muhammadiyah Sidoarjo)

Article Info

Publish Date
31 Aug 2022

Abstract

This study aims to determine the effect of Digital Marketing, Brand Awareness, and Word Of Mouth on Purchase Decisions. This study uses a quantitative approach. Sampling in the study used accidental sampling technique, with the number of respondents as many as 95 respondents from Bund's Pizza consumers. Data collection techniques using questionnaires distributed through questionnaires. The data analysis technique in this study used multiple linear regression analysis. Data processing in this study used the software program SPSS 22 (Statistical Program For the Social Sciences). The results show that: Digital Marketing affects the Purchase Decision on Bund's Pizza Products, Brand Awareness affects the Purchase Decision on Bund's Pizza Products, and Word Of Mouth affects the Purchase Decision on Bund's Pizza Products.

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Journal Info
Indonesian Journal of Law and Economics Review
Website

Abbrev

ijler

Publisher

Universitas Muhammadiyah Sidoarjo

Subject

Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Description

Indonesian Journal of Law and Economics Review (IJLER) is published by Universitas Muhammadiyah Sidoarjo four times a year. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of ...