Academia Open
Vol 8 No 1 (2023): June

Leather Wallet Purchasing: Quality, Price, and Advertising Influence

Fedrica Dellyanti (Universitas Muhammadiyah Sidoarjo)
Dewi Komala Sari (Universitas Muhammadiyah Sidoarjo)

Article Info

Publish Date
26 Jun 2023

Abstract

This descriptive study aimed to examine the impact of product quality, price, and advertising on purchasing decisions for leather wallets at Aris Collection, Tanggulangin Sidoarjo. The research employed a quantitative approach with a sample size of 57 respondents, selected through Simple Random Sampling. Data was collected using a questionnaire and analyzed using multiple linear regression in the SPSS Statistics version 22 program. The results revealed significant effects of product quality, price, and advertising on leather wallet purchasing decisions at Aris Collection. These findings contribute to the understanding of consumer behavior and provide implications for marketers and businesses to enhance their strategies in the competitive leather wallet market. Highlights: The study examines the influence of product quality, price, and advertising on purchasing decisions for leather wallets. Multiple linear regression analysis is employed to analyze the data collected through a questionnaire. Significant effects of product quality, price, and advertising on leather wallet purchasing decisions are identified, providing insights for marketers in the industry. Keywords: Product quality, Price, Advertising, Leather wallets, Purchasing decisions.

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Journal Info
Academia Open
Website

Abbrev

acopen

Publisher

Universitas Muhammadiyah Sidoarjo

Subject

Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

Description

Academia Open is published by Universitas Muhammadiyah Sidoarjo published 2 (two) issues per year (June and December). This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. This ...