This study aims to determine the effect of convenience, security, and risk on members' interest in using the Ceria Digital application. The research is quantitative with an ordinal scale using a questionnaire. Slovin formula sampling probability sampling. The data analysis technique is multiple linear regression, t test, f test, R2 test. The results of the study conclude that convenience has a positive effect on interest in using Ceria Digital. The high level of convenience causes high levels of interest. Security has a positive effect on interest in using Ceria Digital, applications that are increasingly secure generate levels of interest. Risk has a positive influence on interest in using Ceria Digital, each individual's risk management encourages the importance of the benefits obtained.
Copyrights © 2022