Jurnal Computech & Bisnis (e-Journal)
Vol 7, No 1 (2013): Jurnal Computech & Bisnis

Model Kajian Pendekatan Manajemen Strategik Dalam Peningkatan Sektor UMKM Di Kota Bandung (Model Study of Strategic Management Approach In SMEs Sector Improvement In Bandung)

Senen Machmud (STIE Pasundan Bandung)
Iwan Sidharta (STMIK Mardira Indonesia, Bandung)

Article Info

Publish Date
08 Mar 2015

Abstract

SMEs are an important part to be developed by local governments. In developing the SME needs to be a comprehensive study models so easy in policy formulation, program development and SME development activities, especially in Bandung in accordance with the vision and mission to build dignified Bandung. This study uses a conceptual approach to the strategic management approach to making models of the development of SMEs in Bandung. This study models can generate referrals and a description of the formulation of policies, programs, and activities that can develop SMEs in Bandung that can increase social welfare. Keywords: strategic management; SMEs; entrepreneurship

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Journal Info
Jurnal Computech & Bisnis (e-Journal)
Website

Abbrev

jcb

Publisher

STMIK Mardira Indonesia Bandung

Subject

Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Library & Information Science

Description

The scope of this journal covering the field Computer, Technology and Business. Topic related to these fields can be information systems, informatics, product based knowledge, computer science, knowledge management, business and management, business IT, IT Governance, communication and marketing, ...