Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan
Vol 3, No 1 (2018): Januari - Juni 2018

ANALISIS FAKTOR PENENTU KEPUTUSAN KONSUMEN MUSLIM DALAM MEMILIH JASA PERBANKAN: BANK SYARIAH VS BANK KONVENSIONAL

ELA PATRIANA (Universitas Islam Negeri Syarif Hidayatullah Jakarta)
NURISMALATRI NURISMALATRI (Universitas Pamulang)

Article Info

Publish Date
01 Jun 2018

Abstract

The purpose of this study is to analyze the factors that influence the choice of Muslim customers against sharia banks and conventional banks. The object of research is sharia bank and conventional bank in Tangerang Selatan area. Data were collected through questionnaires. From the research result, there are four determinants of customer decision in sharia bank are: factor 1 (process), factor 2 (assurance), factor 3 (intense to use) and factor 4 (promotion). Factors influencing the decision to choose a conventional bank product are: factor 1 (reliability), factor 2 (people), factor 3 (feeling) and factor 4 (promotion). Bank service quality measurement is expected to provide useful information for bank management to improve and improve service quality to customers.

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Journal Info
Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan
Website

Abbrev

almasraf

Publisher

Universitas Islam Negeri Imam Bonjol Padang

Subject

Economics, Econometrics & Finance

Description

The journal is published twice a year in June and December. Contains scientific articles in the form of research, analysis study, theoretical study and review of studies in the field of banks and financial institutions. Publishing this journal aims to increase the quantity and quality to spread ...