Infotekmesin
Vol 13 No 2 (2022): Infotekmesin: Juli, 2022

Exloratory Data Analysis Untuk Data Belanja Pelanggan dan Pendapatan Bisnis

Widi Hastomo (ITB Ahmad Dahlan Jakarta)
Adhitio Satyo Bayangkari Karno (Universitas Gunadarma)
Sudjiran (STMIK Jakarta STI&K)
Dodi Arif (Universitas Gunadarma)
Eka Sally Moreta (STMIK Jakarta STI&K)



Article Info

Publish Date
30 Jul 2022

Abstract

A more quantifiable perspective is assuming the role of mechanistic management in an effort to enhance business based on its capacity to transform data into knowledge and insight. The industry has not completely supported its business strategy also with driven data. Using a transaction dataset taken from one of the Kaggle.com challenges, this experiment attempts to determine consumer spending patterns and Retail Fashion business revenues (H&M Personalized Fashion Recommendations). The results of the experiment are the number of transactions based on customer age, the most sales product and one-time purchased item, and the type of product that generates the highest and smallest income. The approach employed is EDA using the Python language. In order for businesses to generate analytical findings that provide future perspectives and to help identify the gap by delivering analytical results in the form of suggestions that can be perpetuated, the findings of this experiment are intended to support the capabilities of simulation. The challenge in this experiment is the abundance of datasets, which necessitates a suitable operating environment.

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Journal Info

Abbrev

infotekmesin

Publisher

Subject

Computer Science & IT Electrical & Electronics Engineering Mechanical Engineering

Description

INFOTEKMESIN is a peer-reviewed open-access journal with e-ISSN 2685-9858 and p-ISSN: 2087-1627 published by Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Cilacap. The journal invites scientists and engineers to exchange and disseminate theoretical and practice-oriented in the ...