PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Vol. 7 No. 6 (2022): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat

Pemberdayaan UMKM melalui Inovasi Marketing berbasis Teknologi Informasi: Empowering MSMEs through Information Techology-based Marketing Innovation

Rela Adi Himarosa (Universitas Muhammadiyah Yogyakarta)
Krisdiyanto Krisdiyanto (Universitas Muhammadiyah Yogyakarta)
Primadian Adhi Wardana (Universitas Muhammadiyah Yogyakarta)
Nur Rachman Maulana (Universitas Muhammadiyah Yogyakarta)
Fajar Sofyantoro (Universitas Gadjah Mada)

Article Info

Publish Date
28 Nov 2022

Abstract

Pondok Pesantren Asy-Syifa' Muhammadiyah (PPAM) in Yogyakarta established several Micro, Small and Medium Enterprises (MSMEs) including production units of tempeh, mineral water, coffee, and donut. The main obstacle experienced by the MSMEs is the traditional marketing system which limits the sales of products. The current program aimed to assist the adoption of information technology, especially in marketing techniques using social media and e-commerce. The activities included discussions with MSMEs owners, socialization of marketing techniques, creating social media accounts, making of product catalogs, and evaluation. In general, all the activities could be carried out as targeted. After participating in this program, the MSME owners at PPAM are able to use social media and e-commerce to increase product marketing and sales.

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Journal Info
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Website

Abbrev

pengabdianmu

Publisher

Universitas Muhammadiyah Palangkaraya

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Description

PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat is a scientific journal managed by Institute for Researches and Community Services Universitas Muhammadiyah Palangkaraya and published twice a year (in March and September) by Institute for Researches and Community Services Universitas ...