JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI
Vol 24 No 2 (2022): April - Juni 2022

Pengaruh Perceived Quality, Brand Loyalty, Price Fairness, Satisfaction Terhadap Repurchase Intention Pada UKM Bakery di Jawa Tengah

Gregorius Marcelino Agus (Universitas Ciputra Surabaya)

Article Info

Publish Date
01 Jun 2022

Abstract

The purpose of this study was to determine the effect of Perceived Quality, Brand Loyalty, Price Fairness, Customer Satisfaction Toward Repurchase Intention on SMEs CV. Mitra Pangan in Central Java. The data analysis tool used is multiple regression with SPSS software. Data were collected using a questionnaire distributed to 200 consumers of Cocola sweet bread which is a product of CV. Mitra Pangan. The results showed that Perceived Quality, Brand Loyalty, Price Fairness, Customer Satisfaction had a positive effect on Repurchase Intention.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI
Website

Abbrev

jame

Publisher

Universitas Jenderal Soedirman

Subject

Economics, Econometrics & Finance

Description

Jurnal Akuntansi, Manajemen dan Ekonomi is bi-annually peer-reviewed journal issued by Faculty of Economics and Business, Universitas Jenderal Soedirman. JAME aims to be the media for publishing empirical issues related to accounting, management, and economics studies. JAME invites manuscripts in ...