Majalah Ilmiah Bijak
Vol 19, No 2: September 2022

Increasing the Tourists' Revisit Intention by Paying Attention to Tourist Satisfaction at The Gong Cave Pacitan Tourist Destination

Sulih Wahyudiono (Akademi Pariwisata Indonesia ( AKPINDO) Jakarta)
Soerjanto , (Akademi Pariwisata Indonesia ( AKPINDO) Jakarta)



Article Info

Publish Date
30 Sep 2022

Abstract

This study explores empirical evidence of the relationship between tourist attractions and service quality and the revisit intention to Gong Cave Pacitan Tourist Destination by considering the mediation effect of tourist satisfaction. A total of 155 tourists who visited Gong Cave Tourism Object voluntarily at least twice participated in this study. Smart PLS 3.0 software is used to perform modelling of Least Squares Partial structure equations and hypothesis testing. The results show that tourist attractions and service quality do not affect tourists' revisit intention. Tourist satisfaction significantly and positively impacted the revisit intention. Tourist attractions do not affect tourist satisfaction. The service quality significantly and positively impacts tourist satisfaction. Tourist satisfaction cannot mediate the relationship between tourist attractions and tourist revisit intention. Tourist satisfaction is a variable that can mediate the relationship between service quality and tourist revisit intention.

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Journal Info

Abbrev

bijak

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every ...