Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Vol 20 No 02 (2022): Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)

THE EFFECT OF PRICE AND PRODUCT COMPLETENESS ON CONSUMER PURCHASE DECISIONS AT INDOMARET DIPONEGORO TAKALAR

Muchran Muchriady (Universitas Muhammadiyah Makassar)
Muchran Murniady (Universitas PGRI Yogyakarta)
Mursalim Mursalim (Universitas Muhammadiyah Makassar)

Article Info

Publish Date
30 Nov 2022

Abstract

This study aims 1) to determine the effect of price on purchasing decisions at Indomaret Diponegoro Takalar. 2) to determine the effect of product completeness on purchasing decisions custumers at Indomaret Diponegoro Takalar. The type of research used in this research is quantitative with a sample of 96 respondents. Data collection techniques using a questionnaire technique. The data analysis technique used multiple linear regression test. The results showed that the price and product completeness had a positive and significant effect on purchasing decisions costumers at Indomaret Diponegoro Takalar.

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Journal Info
Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Website

Abbrev

simak

Publisher

Universitas Atma Jaya Makassar

Subject

Economics, Econometrics & Finance Mathematics Social Sciences

Description

SIMAK: Jurnal Sistem Informasi, Manajemen dan Akuntansi mempublikasikan kajian ilmiah pada bidang sistem informasi, manajemen dan akuntansi dengan ISSN: 2621-0320 (online) dan ISSN: 1693-5047 ...