Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Vol 20 No 02 (2022): Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)

RELATION BETWEEN SERVICE QUALITY AND CUSTOMER SATISFACTION

Agatha Septianna Sri Ratnasari (Universitas Katolik Musi Charitas)
Antonny Wijaya (Universitas Katolik Musi Charitas)
Prisca Yeniyati (Universitas Katolik Musi Charitas)



Article Info

Publish Date
30 Nov 2022

Abstract

The purpose of this research is to analyze the relation between service qualityand customer satisfaction within Musi Charitas Catholic University. The result of thisstudy will help management to improve service quality and satisfaction among thestudents and hopefully all variables will also fit and match with university values i.e.CHAMPION. 300 questionnaires were distributed to the students from 4 facultiesusing convenience sampling technique, but only 214 questionnaires available to beprocessed. The result shows that Service Quality 61,6% significantly have positiveimpact related to customer satisfaction, and the rest of it 38,4% related with otherfactors.

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Journal Info

Abbrev

simak

Publisher

Subject

Economics, Econometrics & Finance Mathematics Social Sciences

Description

SIMAK: Jurnal Sistem Informasi, Manajemen dan Akuntansi mempublikasikan kajian ilmiah pada bidang sistem informasi, manajemen dan akuntansi dengan ISSN: 2621-0320 (online) dan ISSN: 1693-5047 ...