Purpose –The purpose of this research is to see how the quality of an online store's website affects consumer satisfaction, repurchase intention, and consumer satisfaction as a mediating of consumer repurchase interest. Methodology/approach –This study was done in June 2021 in Tarakan, with a sample of 110 participants who had made transactions utilizing an online store application. An online survey on a Likert scale of 1 to 5 was used to collect data. In this work, path analysis was used as an analytical technique (path analysis). Findings –Service quality has a substantial positive effect on customer satisfaction, service quality has a significant positive effect on repurchase interest, and customer satisfaction has a significant positive effect on repurchase interest, according to the findings of the study. Novelty/value –Service quality plays a very significant role in e-commerce.
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