Obor: Oikonomia Borneo
Vol. 1 No. 1 (2019): April

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGGUNA DALAM MENINGKATKAN LOYALITAS PENGGUNA LAYANAN GOFOOD DALAM APLIKASI GOJEK DI FAKULTAS EKONOMI UNIVERSITAS WIDYAGAMA MAHAKAM SAMARINDA

Robby Cahyadi (Unknown)

Article Info

Publish Date
15 Apr 2019

Abstract

This study aims to determine the extent of the influence of price and service quality on satisfaction in order to increase the loyalty of users of the Go-Jek application based on Gofood at the Faculty of Economics, WidyaGama Mahakam University, Samarinda. The hypotheses tested are (1) there is a significant effect of price on the satisfaction of users of the Gojek application based on Gofood. (2) There is a significant effect of service quality on the satisfaction of users of the Gojek application based on Gofood. (3) There is a significant effect of price and quality of service together on user satisfaction. (4) And there is a significant effect of satisfaction on the loyalty of users of the Gojek application based on Gofood. Of all the variables show that the contribution. However, the dominating variable is the service quality variable with the largest significant value.

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Journal Info
Obor: Oikonomia Borneo
Website

Abbrev

oikonomia

Publisher

Universitas Widya Gama Mahakam Samarinda

Subject

Economics, Econometrics & Finance

Description

Oikonomia Borneo (OBOR) adalah jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi Universitas Widya Gama Mahakam Samarinda. Jurnal terbit secara berkala dua kali setahun pada bulan April (periode November-April) dan Oktober (periode Mei-Oktober). Jurnal diterbitkan sebagai media untuk ...