Jurnal Bisnis Hospitaliti
Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti

Pengaruh Promosi di Media Sosial dan Electronic Word-of-Mouth Terhadap Minat Kunjungan ke Telaga Biru Cicerem, Kuningan, Jawa Barat

Lionika Roselie (Sekolah Tinggi Pariwisata Trisakti)
Myrza Rahmanita (Sekolah Tinggi Pariwisata Trisakti)
Sri Mariati (Sekolah Tinggi Pariwisata Trisakti)



Article Info

Publish Date
06 Dec 2022

Abstract

Marketing attracts consumers' attention and desires to make interesting visits. Electronic Word-of-Mouth also supports consumer interest in visiting because it contains interesting information about tourist attractions and reviews from other tourists. This study aims to explain the effect of social media promotion and electronic word-of-mouth on visiting interest. This study aims to (1) determine the effect of social media promotion on interest in visiting Telaga Biru Cicerem, Kuningan, West Java, (2) The effect of electronic word-of-mouth (e-WOM) on interest in visiting Telaga Biru Cicerem, Kuningan, Java. . West (3) The effect of social media promotion and electronic word-of-mouth on interest in visiting Telaga Biru Cicerem, Kuningan, West Java. Therefore, it is recommended that BUMDES Telaga Biru Cicerem continue to increase the quantity of brand image-based media updates and maintain a brand image that is marked as the best tourist destination information to increase interest in visiting Telaga Biru Cicerem.

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Journal Info

Abbrev

jbh

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

This journal is dedicated to the dissemination of research on the exploration and optimization of the hospitality business. Firstly published in 2012, this journal invites contribution from scholars around the world for the following interdisciplinary scope: Hospitality management Marketing ...