Jurnal STEI Ekonomi
Vol 31 No 02 (2022): [Jurnal STEI Ekonomi - JEMI] Vol. 31 No. 02 (Desember 2022)

Pengaruh Persepsi Kepercayaan, Persepsi Risiko, dan Persepsi Kemudahan Penggunaan terhadap Niat Pembelian secara Online pada Konsumen di Kota Bengkulu

Dian Nursea (Universitas Muhammadiyah Bengkulu)
Islamuddin Islamuddin (Universitas Muhammadiyah Bengkulu)

Article Info

Publish Date
24 Oct 2022

Abstract

The purpose of this study was to determine the effect of perceived trust, perceived risk, and perceived ease of use on online purchase intentions on consumers in Bengkulu City. This research was conducted on consumers in Bengkulu City. The population of this research is consumers in Bengkulu City, while the sample of this research is Bengkulu City community totaling 170 people. Data collection techniques using observation, interviews, questionnaires. Data Analysis Techniques using Descriptive Analysis, Inferential Analysis It can be concluded that all variables Perception of Trust, Perception of Risk, and Perception of Ease of Use partially or simultaneously affect the Online Purchase Intention of Consumers in Bengkulu City.

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Journal Info
Jurnal STEI Ekonomi
Website

Abbrev

JEMI

Publisher

Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal STEI Ekonomi has been published by the Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta. JEMI published two times a year in June and December. Jurnal STEI Ekonomi (JEMI) focuses on issues pertaining empirical investigation on Indonesian economics, accounting and management. JEMI aimed to tie ...