Batara Wisnu : Indonesian Journal of Community Services
Vol. 2 No. 3 (2022): Batara Wisnu | September - Desember 2022

Sosialisasi Pengenalan dan Strategi Pengembangan Usaha Mikro Kecil Menengah (UMKM) Desa Cimaung

Popi Dayurni (Universitas Bina Bangsa)
Kurniati Rahmadani (Universitas Bina Bangsa)



Article Info

Publish Date
12 Dec 2022

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a very important role in national economic growth. MSMEs are actually nothing new. However, there are still many rural communities who do not know what MSMEs are and what kinds of businesses are categorized as Micro, Small and Medium Enterprises. Besides that. Village communities who have become MSME actors experience several problems in developing MSMEs. This lack of knowledge about MSME development strategies is one of the factors causing MSMEs to be difficult to develop in rural areas. Cimaung Village has one MSME in the form of processed tempe. Where this tempeh is processed into various flavored tempeh chips. This is quite good because there has been innovation in the tempe processing. However, the marketing process is still limited, traditionally done in the physical market. Based on this, it is necessary to disseminate information regarding the introduction and strategies regarding the development of this MSME. This socialization aims to provide a brief introduction to MSMEs to people who are not perpetrators of MSMEs, and also provide information on what strategies can make MSMEs grow

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Journal Info

Abbrev

home

Publisher

Subject

Education

Description

This journal publishes articles on community service and empowerment results that are problem-solving, comprehensive, meaningful, and sustainable, with clear goals. Various community service and empowerment activities must have novelty (have innovation and creativity), so that they do not just ...