Jurnal Multidisiplin Madani (MUDIMA)
Vol. 2 No. 7 (2022): July 2022

Difusi Inovasi Metode Pembayaran Quick Response Code Indonesian Standard oleh Bank BPD Bali

I Gst. Ngr. Agung Krisna Aditya (Universitas Udayana)

Article Info

Publish Date
31 Jul 2022

Abstract

Efforts to diffuse the innovation of the quick response Indonesian standard (QRIS) payment method by Bank BPD Bali as one of the BUMD Banks in Bali Province. The Diffusion Theory of Innovation from Everett M. Rogers provides a novelty of theoretical analysis, especially the Sociology of Communication. The research was conducted using structured interviews, non-participatory documentation and documentation. Research conducted from November 2021 to July 2022 resulted in the findings of the QRIS innovation diffusion process adjusting to customer acceptance, characteristics of merchants and the heterogeneous community in Bali Province. The process of diffusion of innovation starts from the needs, experience and knowledge considering the advantages and disadvantages in determining decisions. The decision to choose or not to use QRIS is determined by the confirmation of the decision considerations. The differences in QRIS adopters are divided into innovators, early adopters, early majority, late majority and laggards.

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Journal Info
Jurnal Multidisiplin Madani (MUDIMA)
Website

Abbrev

mudima

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Journal Description Jurnal Multidisiplin Madani (MUDIMA) adalah adalah jurnal multidisiplin yang diterbitkan oleh Formosa Publisher. Jurnal Multidisiplin Madani (MUDIMA) terbit setiap bulan (monthly). Jurnal Multidisiplin Madani (MUDIMA)merupakan jurnal peer review, open access, dan ilmiah yang ...