Gadjah Mada International Journal of Business
Vol 24, No 3 (2022): September-December 2022

Panic Purchasing: Food Hoarding in a City under Lockdown during the COVID-19 Pandemic

Nhan Thi Thanh Nguyen (FPT University)
Cuong Quoc Nguyen (Industrial University of Ho Chi Minh city)
Phat Tan Khuu (University of Greenwich, Vietnam)
Kha Dao Huy Nguyen (University of Greenwich, Vietnam)



Article Info

Publish Date
06 Oct 2022

Abstract

This research aimed to investigate the determinants of panic purchasing to hoard food in Ho Chi Minh City during the lockdown caused by the COVID-19 pandemic. Pragmatism and the deduction approach were used for the research. During the lockdown period in Ho Chi Minh City, the purposive sampling technique was the first method used to reach the population that needed to be measured. Then, simple sampling was the second technique to collect data in the city in July and August 2021. Data were collected from 584 participants—higher than the required minimum sample size—who fulfilled the essential criteria to be included in the sample’s population. Multi-quantitative methods, including descriptive statistics, reliability tests for items, exploratory factor analysis, and linear regression analysis, were used to analyze the data obtained. The main findings are that perceived scarcity, susceptibility, severity, cues to action, and self-efficacy impacted panic purchasing to hoard foods. The results of this study are compared to the literature review in order to discuss panic buying behaviour, and recommendations are offered to policymakers and researchers in the future.

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Journal Info

Abbrev

GAMAIJB

Publisher

Subject

Economics, Econometrics & Finance

Description

Gadjah Mada International Journal of Business (GamaIJB) is a peer-reviewed journal published three times a year (January-April, May-August, and September-December) by Master of Management Program, Faculty of Economics and Business, Universitas Gadjah Mada. GamaIJB is intended to be the journal for ...