EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial
Vol. 2 No. 4 (2022): Agustus 2022

Pengaruh Kualitas Kebersihan Pada Keputusan Pembelian Konsumen: Studi Kasus Kantin Universitas Islam Negeri Sumatera Utara

Imamsyah (Universitas Islam Negeri Sumatera Utara)
Yudi Bimantaka (Universitas Islam Negeri Sumatera Utara)
Siti Aisyah (Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
20 Aug 2022

Abstract

The purpose of this study was to determine the effect of cleanliness quality on consumer purchasing decisions in the canteen environment of the State Islamic University of North Sumatra. In this study, the authors took a sample of students who often visited the canteen of the State Islamic University of North Sumatra within one week in order to obtain valid data. The research method used by the author in this study is a quantitative method, by collecting data from various aspects needed such as distributing questionnaires, interviews, and documentation. with the data that has been obtained from the respondents, the authors conclude that the students of the state Islamic university of North Sumatra prioritize the quality of cleanliness before deciding to purchase at the canteen of the state Islamic university of North Sumatra, which means that the variable cleanliness becomes a significant benchmark for the variable buying decision

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Journal Info
EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial
Website

Abbrev

embiss

Publisher

CV ODIS

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi, Manajemen, Bisnis, dan Sosial with e-ISSN Number 2747-0938 (Online) is a journal publishes by CV ODIS, published original scholarly papers across the whole spectrum of economics, management, business administration, and social science. The journal attempts to assist in the ...