MEDIA BISNIS
Vol 6 No 1 (2014): MEDIA BISNIS

CUSTOMER RELATIONSHIP MANAGEMENT INDUSTRI MOBIL INDONESIA

WIBISONO SOEDIONO (STIE Trisakti)

Article Info

Publish Date
28 Jul 2022

Abstract

Implementation of Customer Relationship Management (CRM) strategy in the automobile industry by analyzing one of the dealers has gone well and has a considerable influence on the continuity of the company and also in maintaining its position as a market leader. The use of CRM in the company is important, although there are issues primarily from the substantial investment in the CRM application. It is important for companies to be able to build and get closer to the customer.

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Journal Info
MEDIA BISNIS
Website

Abbrev

mb

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Media Bisnis is biannual publication issued in the month of March and September. Media Bisnis is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business issues that deal with social issues such as management (financial, human ...