IKRA-ITH ABDIMAS
Vol 6 No 2 (2023): IKRAITH-ABDIMAS Vol 6 No 2 Juli 2023

Transformasi Bisnis UMKM Sanfresh Melalui Digitalisasi Bisnis Pasca Covid 19

Budi Harto (Politeknik LP3I Bandung)
Teti Sumarni (Politeknik LP3I Bandung)
Andina Dwijayanti (Politeknik LP3I Bandung)
Rita Komalasari (Politeknik LP3I Bandung)
Santi Widyawati (Politeknik LP3I Bandung)



Article Info

Publish Date
03 Nov 2022

Abstract

Sanfresh is a small and medium business in the Cicalengka district that is still lagging behind in thelatest business technology, all of their marketing activities and financial recording processes for businessesstill rely on manual processes. The purpose of this community service is to help Sanfresh MSMEs becomean MSMEs that have better marketing tools and activities that can help sales, another goal is also Sanfreshhas digital-based financial records that can make it easier to analyze sales. The method used in this communityservice is survey, interview, giving material and practicum. The results of dedication to Sanfresh includecreating a more representative company logo, product catalogues and attractive product photos, registeringSanfresh on the Shopee platform, GoMart, to making a website to make marketing activities easier, anddigital-based financial reports.

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Journal Info

Abbrev

IKRAITH-ABDIMAS

Publisher

Subject

Computer Science & IT

Description

This IKRA-ITH Abdimas scientific journal is a Scientific Community Service Journal published by the Institute of Research and Community Service from YAI Persada Indonesia University. This scientific journal is a means of pouring out the ideas and activities of lecturers working in the field of ...