International Journal of Social Science
Vol. 2 No. 4: December 2022

THE STUDY ON VISITORS' REVISIT INTENTION AT SRAGEN'S BAHULAK MARKET

Juni Trisnowati (Universitas Surakarta)
Kim Budiwinarto (Universitas Surakarta)
Giarti Slamet (Universitas Surakarta)

Article Info

Publish Date
03 Dec 2022

Abstract

The purpose of this study was to analyze the effect of market image, word of mouth, and visitor satisfaction on the interest of repeat visits at Pasar Bahulak Sragen. This study took place in the Pasar Bahulak Sragen, with the population being visitors to the pasar Bahulak Sragen where the number cannot be known with certainty. The sample used is 100 respondents, with the sampling technique using accidental sampling. Data was collected by giving questionnaires to the visitors they met. Data analysis techniques used include multiple linear regression analysis, F test, t test and coefficient of determination. The conclusion from the results of data analysis shows that (1) Market image has a significant effect on revisit intention. (2) Word of mouth has a significant effect on revisit intention. (3) Visitor satisfaction has a significant effect on revisit intention. (4) Market image, word of mouth, and visitor satisfaction simultaneously have a significant effect on interest in revisit intention at Pasar Bahulak Sragen.

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Journal Info
International Journal of Social Science
Website

Abbrev

IJSS

Publisher

bajang Institute

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

Description

"IJSS” for International Journal of Sosial Science, published by Bajang Instiute. Published in two formats, printed version of ISSN:2798-3463 and the online version of ISSN:2798-4079, both of which are published six times in one year. The scope of the journal studies broadly includes: Culture (a ...