Revenue: Jurnal Manajemen Bisnis Islam
Vol 3, No 2 (2022)

DETERMINANTS OF CUSTOMER DECISIONS TO SAVE AT ISLAMIC BANKS

Kulup Bina Buono (UIN Raden Intan Lampung)
Tulus Suryanto (UIN Raden Intan Lampung)

Article Info

Publish Date
31 Jul 2022

Abstract

The purpose of this study is to analyze the factors that determine the level of trust and public interest in saving savings in Islamic banks. This study uses a qualitative method through a multi-dimensional approach and the type of data used in this study is secondary data obtained through literature reviews of previous scientific studies, bank reports, independent agency reports, and online media. Researchers found that the level of inclusion and literacy of Islamic financial institutions affects consumer decisions to save their money in Islamic banks. Building customer loyalty and emotional bonds is needed in order to raise the image and make free marketing with testimonials for their satisfaction as customers.

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Journal Info
Revenue: Jurnal Manajemen Bisnis Islam
Website

Abbrev

RJMBI

Publisher

Universitas Islam Negeri Raden Intan Lampung

Subject

Decision Sciences, Operations Research & Management

Description

Aims: An objective of Revenue Journal is to promote the wide dissemination of the result of systematic schoolarly inquires into the broad field of business, management and entreprenuer research. Revenue Journal intended to be the journal for publishing articles reporting the results of research on ...