Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Vol. 1 No. 10 (2022): September

ANALISIS STARTEGI PEMASARAN PADA MINAT BELI KONSUMEN TERHADAP PRODUK KOSMETIK IMPLORA PADA MASYARAKAT SUKARAME

Yustika Safira (Universitas Bandar Lampung)
Prajawantoro Prajawantoro (Universitas Bandar Lampung)

Article Info

Publish Date
02 Sep 2022

Abstract

The purpose of this research is to find out the factors that are used for the sale of Implora products to attract the attention of consumers in Sukarame Bandar Lampung. And how to increase the position of Implora in Sukarame Bandar Lampung Cosmetics market. This research method uses SWOT analysis with a qualitative descriptive approach, with the results of the research are and the sale of Implora Cosmetics at Toko Nia Cosmetics also have a better chance of being compared to the threat factors of (0.17). Judging from the Cartesius SWOT diagram, it is known that Implora Cosmetics sales in Toko Nia Cosmetics are in II position Growth (growing) position

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Journal Info
Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Website

Abbrev

SIBATIK

Publisher

CV. LAFADZ JAYA

Subject

Arts Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Description

SIBATIK JOURNAL merupakan jurnal ilmiah populer bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan yang terbit setiap bulan. SIBATIK JOURNAL menerima naskah hasil penelitian dan hasil kajian yang memunculkan gagasan-gagasan ilmiah dan aktual di bidang Sosial, Ekonomi, Budaya, Teknologi, dan ...