Jurnal Sains dan Teknologi
Vol. 1 No. 4 (2022): Agustus 2022

Analisis Kepuasan Konsumen Berbelanja di Toko Tas Raja Medan

Maruli R.N (Politeknik Cendana)
Weny Weny (Politeknik Cendana)
Dewi Anggraini (Politeknik Cendana)

Article Info

Publish Date
29 Aug 2022

Abstract

Tas Raja is a business engaged in bags that sells all types of bags that can be ordered online or with cash of delivery system. Established on March 8, 2016, located at Pasar Petisah Blok B No 23, West Medan. The research takes Sugiono's theory and discusses the analysis of consumer satisfaction. Tas Raja with the aim of knowing how to analyze consumer satisfaction shopping at the Tas Raja store, Medan. The writer uses the descriptive qualitative method. The source of the data used in field research (interviews) and the results of the interviews are tested by triangulation of sources. The results of this study indicate the analysis of consumer satisfaction shopping at the Tas Raja store, Medan. has been maximized and still needed to increase consumer satisfaction.

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Journal Info
Jurnal Sains dan Teknologi
Website

Abbrev

insologi

Publisher

Yayasan Literasi Sains Indonesia

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Dentistry Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Veterinary

Description

INSOLOGI (Jurnal Sains dan Teknologi) diterbitkan 6 (enam) kali dalam setahun, yaitu pada bulan Februari, April, Juni, Agustus, Oktober dan Desember oleh Yayasan Literasi Sains Indonesia. Jurnal INSOLOGI adalah jurnal yang dapat diakses secara terbuka bagi para Peneliti, Dosen dan Mahasiswa yang ...