Jurnal Sains dan Teknologi
Vol. 1 No. 4 (2022): Agustus 2022

Analisis Faktor Yang Mempengaruhi Penerimaan Teknologi Pada Pengguna Aplikasi Shopee Menggunakan Technology Acceptance Model (TAM)

Helena Hervilia (Sekolah Tinggi Teknologi Wastukancana)
Dayan Singasatia (Sekolah Tinggi Teknologi Wastukancana)
M. Agus Sunandar (Sekolah Tinggi Teknologi Wastukancana)

Article Info

Publish Date
29 Aug 2022

Abstract

E-commerce is an online shopping platform that is getting public attention because it can be an alternative for convenience in meeting the consumptive needs of the community. One of them is Shopee, which is the most superior in Indonesia, being the most remembered and most widely used e-commerce brand by most people, it was recorded that Shopee visitors in 2021 were 33.27 million visitors. To find out what factors affect the acceptance of shopee application users using the Technology Acceptance Model (TAM) method with 4 (four) variables, namely Perceived usefulness, Perceived ease of use, Attitude toward using, Behavioral intention to use and 1 (One) Perceived variable. enjoyment as an external factor. While testing the hypothesis using Structural Equation Modeling (SEM). From the results of this study, there is a positive and significant influence between Perceived ease of use, Perceived enjoyment and Attitude toward using on behavioral intention to use. Meanwhile, for the perceived usefulness variable, perceived enjoyment of attitude toward using and behavioral intention to use, there is no positive and significant effect.

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Journal Info
Jurnal Sains dan Teknologi
Website

Abbrev

insologi

Publisher

Yayasan Literasi Sains Indonesia

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Dentistry Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Veterinary

Description

INSOLOGI (Jurnal Sains dan Teknologi) diterbitkan 6 (enam) kali dalam setahun, yaitu pada bulan Februari, April, Juni, Agustus, Oktober dan Desember oleh Yayasan Literasi Sains Indonesia. Jurnal INSOLOGI adalah jurnal yang dapat diakses secara terbuka bagi para Peneliti, Dosen dan Mahasiswa yang ...