Management Analysis Journal
Vol 11 No 3 (2022): Management Analysis Journal

Understanding The Role of Materialism on The Relationship Between Advertising and Compulsive

Randikaparsa, Irawan (Unknown)
Anggara, Ali Akbar (Unknown)
Suparno, Chandra (Unknown)
Rafinda, Ascariena (Unknown)

Article Info

Publish Date
05 Dec 2022

Abstract

To academics and policymakers. This study is to examine the effect of Advertising on compulsive purchasing and materialism as mediating variables in Purwokerto. Using the snowball sampling technique, 450 samples were gathered from various areas of the city of Purwokerto, Indonesia. This research employs PLS. The promotion was statistically significant at 5% and had a positive link with materialism in Purwokerto, Indonesia, according to the findings. Similarly, materialism was found to be statistically significant and favourable in 95% of compulsive buyers. , materialism influences the connection between advertising and compulsive purchasing. The study suggests that it is essential to prioritize these elements.

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Journal Info
Management Analysis Journal
Website

Abbrev

maj

Publisher

Universitas Negeri Semarang

Subject

Decision Sciences, Operations Research & Management

Description

Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly ...