Indonesian Collaboration Journal of Community Services (ICJCS)
Vol. 2 No. 4 (2022): Indonesian Collaboration Journal of Community Services

PENINGKATAN LITERASI KEUANGAN DAN PEMASARAN DIGITAL BAGI UMKM DI JAKARTA TIMUR

Umi Widyastuti (Universitas Negeri Jakarta)
Osly Usman (Universitas Negeri Jakarta)
Terrylina A. Monoarfa (Universitas Negeri Jakarta)
Shandy Aditya (Universitas Negeri Jakarta)
Diena Noviarini (Universitas Negeri Jakarta)
Meta Bara Berutu (Universitas Negeri Jakarta)

Article Info

Publish Date
07 Nov 2022

Abstract

MSMEs are one of the pillars that support the national economy, therefore the government pays great attention to the sustainability of MSMEs. MSME actors in the East Jakarta Sub-Department of MSMEs, Cooperatives and Trade are facing problems regarding the limitations of financial literacy and digital marketing in managing their businesses. One way that can be done to support the success of MSMEs is to provide training on financial records with SIAPIK which is based on a single record. In addition, they were also given directions on digital marketing in an effort to increase sales turnover for MSMEs in the region

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Journal Info
Indonesian Collaboration Journal of Community Services (ICJCS)
Website

Abbrev

home

Publisher

Education and Social Center Publisher

Subject

Humanities Environmental Science Social Sciences Other

Description

Indonesian Collaboration Journal of Community Services (ICJCS) is a peer-refereed open-access international journal which has been established for the dissemination of Community Services. Starting from 2021, ICJCS would be published Four times in a year. All submitted manuscripts will be initially ...