Empowerment Society
Vol 5 No 1 (2022): February

Marketing Assistance and Herbal Products Market Expansion of Paguyuban Jamu Gendong Desa Ngablak

Azis Safii (Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro)
Susilowati Rahayu (Sekolah Tinggi Ilmu Ekonomi Cendekia Bojoegoro)
Latifah Anom (Sekolah Tinggi Ilmu Ekonomi Cendekia Bojoegoro)



Article Info

Publish Date
28 Feb 2022

Abstract

The Corona pandemic has occurred globally by closing access to residential areas by residents from immigrants and foreign traders. The protection of the area has caused almost all business activities of members of Paguyuban Jamu Gendong Desa Ngablak to stop because they cannot sell directly to consumers. The MSME empowerment program for Herbal Medicine in Ngablak Village aims to provide sales solutions for business actors without direct contact with consumers. Social media and e-commerce-based marketing assistance aim to increase the sales turnover of herbal medicine through direct orders for herbal products from Ngablak Village herbal producers by consumers. Meanwhile, the development of ready-to-brewed herbal products is expected to provide a more comprehensive market share with herbal products with a longer shelf life.

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Journal Info

Abbrev

eps

Publisher

Subject

Humanities Social Sciences

Description

Empowerment Society published twice a year in February and August, published by LPPM Institut Teknologi dan Bisnis Widya Gama Lumajang since February 2018. Empowerment Society is intended as a forum for publishing scientific articles in the field of community development and ...